The new economy is forcing some to become reluctant entrepreneurs because of the lack of jobs.   Others are finding this to be the opportunity to realize their "dream" and start their own business.  Whichever category you fit, you need to go into this new endeavor with eyes wide open.  Running your own business is hard work, and takes a special kind of person.  If you need the security of a paycheck, this is not the road you should take.

I have met with numerous starving business owners who are at a loss as to what happened to their "dream".  After all, they followed the directions of the "experts"...

• They went on the internet and "borrowed a business plan and created this great road map to success.
• They created a really cool website
• They jumped into social media, Linked-In, facebook and twitter.
• They joined the local Chamber of Commerce and got their company name on the "magic" Chamber member listing.

And then they waited....and waited...and waited...

And then the questions started:

• Where are the customers?
• Why can't I find good employees?
• Why do I feel overwhelmed every day?
• How come nobody pays their invoice on time?
• Did I do the right thing starting this business?

Why buy this book?  Here are some reasons from fellow entrepreneurs:

"Kevin writes like he talks...straight to the heart of the matter, with passion and experience birthed in the trenches.  A must-read for               any business owner today.  If you are sitting on the fence wondering whether you should start your own business, the book will move            you to one side or the other. No fence-sitting allowed.  Ignore Kevin's observations at your own risk (and money)."

"I've read this book, and liked the direct nature of the 'real world' advice given to business owners and prospective business owners.                 I only wish I had read this book prior to starting my business years ago.  It would have saved me many days of beating my head               against the desk while I learned the majority of this information 'The Hard Way'!!"

"As a small business owner from a sales background, I can tell you this book should be required reading for anyone applying for a       business permit.  Mr. Hanville tells it like it is.  He demonstrates a true understanding of what makes a business succeed from every       vantage point.   From employer/employee roles and relationships to sales, this book holds real information and practical suggestions.               It is incredible how much knowledge can be shared when political correctness is removed."

Change or Go Broke cuts through the conventional wisdom and fads and gives you a real world look at running a business.  It is the best investment to date you can make for your new business.