Praise for Change or Go Broke from real business owners just like you…
This book is a must have for anyone who owns a small business (you will see that you are not alone) or for anyone who is considering starting one (you will get a glimpse of your future life). Kevin Hanville paints a pragmatic picture of small business ownership based upon years of real world experience. This is a refreshing change from the ivory tower of idealistic relationships and attitudes you see in so many of today's business books.”
-- John Riordan, President, Harvest Technology Group
"I really enjoyed 'Change or Go Broke' as a person who works in a small business but also found ways to apply it's straight talk to my everyday life. Hanville's book seemed very in line with the 'just in time production' model innovated by Japanese motor companies that allowed them to adapt to changing market conditions and succeed while American automakers, steadfast in their big business, proto-Fordist model, missed many opportunites. This book is really funny and very realistic in that it dispells the myths that thinking good thoughts will automatically bring in customers and that being a successful small business person means that the business will run itself and you will not have to still work hard. I also loved all his Homer Simpson metaphors! Thank you!"
-- Marina Hoag, Subterranean Books
“I've read this book, and like the direct nature of the 'real world' advice given to business owners and prospective business owners. I only wish I had read this book prior to starting my business years ago. It would have saved me many days of beating my head against the desk while I learned the majority of this information 'The Hard Way'!!”
-- James Sanford, President, e-Tech Software
"Business books tend to be dry reading. Even the title "business book" sounds dry! This one is the complete opposite. I laughed out loud - when was the last time a business book made you do that? Using real world examples, and great quotes at the beginning of each chapter, Kevin shows what a lot of hard work will do. He does not try to sell you a system. He admits that his methods don't work for everyone. His honesty and straight talk was refreshing and that is what I appreciated the most. He reintroduces the idea of common sense to the small business in an easy to read manner."
-- Stephanie Kilgore, Changing Hands Bookstore
“Real world, hard hitting business wisdom that works in the everyday realities of small business.”
-- Curt Bennett, President, Custom Mobility Van & Lift Sales
“Blunt. No holds barred. In your face, vintage Kevin! All I can say is “buy this book or go broke”.
-- Michael Leahy, Author of Porn @ Work, and Porn Nation
“Michael Gerber in the E-Myth teaches you how to work "on" your business, Kevin Hanville in Change or Go Broke teaches you how to run a business. Without knowing how to run a business first, it's impossible to work on the business!”
-- Kevin Copeland, President, JustTrashit
"Kevin gives it to you straight. When he gives you the information you need, you get it loud and clear. Hard decisions for hard times, but decisions that get results."
-- Tim Wilkerson, President, Tim Wilkerson
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"This is a fun book to read, Kevin doesn't horse around with advice and I find this refreshing especially when you want to get to the point. I highly recommend this to everyone, sometimes you just have to get back to basics."
-- Gregory Sanders
"This book gets right to the point about the pitfalls of small businesses and if you're a whiner, don't read it! Easy to read with a good sense of humor, plus many examples you'll be able to relate to. Nice to read a book that isn't all about being politically correct. If you want to be honest with yourself and your business then read this book."
-- C. Reeves
"Kevin's book is a 'must-read' for anyone considering starting their own business. His truthful style hits the nail on the head for many issues faced by small business owners. Even if you own your own business and have years of experience, it is a great read. I highly recommend it!
-- Rhone McCall
"Change or Go Broke tells it like it is for small businesses. If you are thinking about starting a business, work in a small business, or are considering working for a small business, then you should read this book. I've worked in, owned, and run a small business for the past 20+ years and I've recently started two new businesses. Based on my experience, this book hit the nail on the head. You'll learn the bold truth about small businesses that everybody else is afraid to tell you or simply doesn't know."
-- Roger Franklin
"As a small business owner from a sales background, I can tell you this book should be required reading for anyone applying for a business permit. Mr. Hanville tells it like it is. He demonstrates a true understanding of what makes a business succeed from every vantage point. From employer/employee roles and relationships to sales, this book holds real information and practical suggestions. It is incredible how much knowledge can be shared when political correctness is removed."
-- John Sparra
"I totally enjoyed Kevin Hanville's book Change or Go Broke. It is a straight-forward, no-nonsense and refreshing conversation about small business and what really works. I found myself shaking my head a lot and laughing as well! I would recommend it to any small business owner!"
-- Julie Perdue
"Change or Go Broke is an outstanding, no-nonsense summary of the key factors of business success. As a business coach for over 5 years, I agree with Kevin -- because you are in business, doesn't mean you should be in business. Kevin's book will help you figure that out!"
-- Wayne Kurzen
"Whether you are just starting out or firmly operating in the trenches, dozens of employees or running solo, providing services or making widgets, this book offers something for you. Kevin in his unique, direct style 'tells it like it is' and reminds us all that common sense and realism will provide results at the end of the day. If you need more than a gentle reminder of how to get back to basics and find a solid ground game, this book delivers."
-- GetMarketinzing "Melissa"
"Change or Go Broke is a must read for all business owners or those who aspire to be. It is in your face, packed with humor and good practical advice. It is a great handbook for those looking to turn their business around. I recommend you read it more than once."
-- Harold R. Henk
"Change or Go Broke is the fundamental and street level business book that starts BEFORE where all the others begin. It covers the topics that can only be learned through real-world application... the topics that should be (but aren't) a fundamental part of every business owner/leader's philosophies. I highly recommend it to both new and seasoned business people."
-- John Cobb
"I had the opportunity to see Kevin Hanville speak at a conference and read his book shortly thereafter. His candor and candid presentation was very refreshing. The book, like his presentation, tells it like it is. Often this kind of subject matter is fraught with false platitudes and meaningless observations - often so sugar coated as to be meaningless. With Change or Go Broke I found a direct read that had many fantastic insights into the world of sales and the reality of sales and the place of sales in the business world. If you work in the corporate world and you don't understand your sales department or your sales manager - read this book and learn how and where the fuel that drives a company comes from."
-- Jed Hicks
"Kevin writes like he talks...straight to the heart of the matter, with passion and experience birthed in the trenches. A must-read for any business owner today. If you are sitting on the fence wondering whether you should start your own business, the book will move you to one side or the other. No fence-sitting allowed. Ignore Kevin's observations at your own risk (and money).
-- Don Kemp
"WOW! OK sit down and get ready to get yelled at about everything you need to hear before you even think about starting your own business. No holds barred, Kevin tells it like it is, whether you accept it or not is your choice. After reading this book you can't use the excuse of 'nobody told me' or 'boy, I wish someone would have said something'. Is he discouraging you about starting a business? No, he's merely pointing out what will happen, not when or may, but will happen if you don't pay attention. Kevin touches upon every possible issue that will happen at one time or another. Now you've been put on notice. You need to read between the lines. As you become aware of the possible issues you can at least take counteractive measures to avoid or at least mitigate the outcome. This is a must read book for anybody thinking of going into business."
-- Claude Beaudry
"Just like the 'tough love' strategy when dealing with a child that's completely self destructive, Kevin Hanville bluntly spells out the tough roster of tasks, strategies, and decisions that small and medium-sized businesses absolutely need to deal with in today's credit-collapsed economy. For those readers who are considering starting their own business this book will undoubtedly save them from falling into serious financial pitfalls."
-- Drew Salvatore
"A good book that's short and to the point, and an in-your-face way to look at small businesses and the challenges that we all contend with as business owners. I do recommend this book."
-- Stuart J. Brady
"Hard hitting, no nonsense advice for owners and corporate leaders that covers the areas of your business that matter most! Each chapter is short, to the point, and loaded with practical suggestions that you can implement right away."
-- Martin Schmidler
"As a partner in my own business, Change or Go Broke was just what I needed to 'wake up' and remember the things that got me where I am today. You don't win the Super Bowl at the Super Bowl; you win it on the practice field...Over time, we as entrepreneurs seem to lose that 'iller instinct' and forget what hard work, focus and drive is all about. We become bogged down in the day to day politics and corporate culture, which was the reason most of us became entrepreneurs in the first place - to avoid that nonsense! Kevin brings us back to reality, and reminds us of what makes (or can make) us all great; not changing for change's sake, but changing to get real results and take our company and our lives to the next level - truly a life changing read. I would rank this book right up there with any 'mainstream' intro-business-perspective book, but then I would be doing it a disservice; Change or Go Broke stands apart from the same old 'play together nicely and make money while you're at it' fiction most mainstream books preach, and should be at the top of any true entrepreneurs reading list."
-- John Theoharis
"As business owners or managers we all must evaluate... is this a good use of my time? Change or Go Broke is a short read and a great investment of time. Hanville has a straight forward and unorthodox approach to business that I find refreshing. If you are looking for new strategies in an ever changing business climate, this is the read for you."
-- Kathy Crist
"Someone gave me a copy of this book and it laid on my desk for months. As a 62 year old who has run his own business for 31 years I am very glad I finally picked it up and read it. This is the most helpful business book I have ever read. If you are a young person just starting out and if you followed the advice in this book, you would increase your chances for success exponentially. A different look at the running of a business. In this case unorthodox means right on."
-- Mike E. Forsythe